Sensual chutzpah via artworks

India Intimate Fashion Week

Sensual Chutzpah Via Artworks

19th century, Dutch artist Vincent van Gogh had stated, “There is nothing more truly artistic than to love people".

An online art gallery that showcases the very best in contemporary art, Artspread.com is collaborating with the first ever edition of India Intimate Fashion Week ( March 18-19) . Art can be a great platform to change behaviors, to sow the seeds  that create alternative opportunities and that have visual narratives that have our faces and our needs reflected .Apart from offering great exposure to the artists it also directly addresses the cause. Taking an event directly to the community  encourages people to become aware and speak their mind without being judged.

A tete-a-tete with Puja Prasad, Marketing Head, Artspread.com is an eye-opener on how art can make a huge impact on IIFW

Artists are   particularly sensitive to feelings of love, pain, anguish and suffering and they often use these as tools create and display their thoughts. Do you feel that, at a time when fear and terror loom large over the world, festivals and intimate art  keep love & hope alive?

 :Yes absolutely because humans crave for love and empathy and happiness ( even when hope recedes or when bigotry begins to assert ) . Art takes us back to those happy times , fun of creative energy , imagination and expression , of skills and ability to add colour to life !

What is Artspread's objective behind its association with IIFW?

ArtSpread.com celebrates life and living - by promoting talent from across India. Our association with IIFW is to celebrate feminity and the sacred intimacy amongst humans. Our participating artists , through their unique and distinct stamp of creative form, will add to the mood during the festival !

Love, sensuality and procreation is the reason for our existence--what have been the parameters for choosing the artworks?

We have tried to bring diversity of expression , including both the experimental styles in modern art and the more celebrated sensuous grace of traditional Indian art. A mix of bold strokes and some painstakingly gentle brushwork can be seen in this art selection. 

Tell us about the artists & their work

We partner with only the most gifted, the most creative and the most technically sound Indian artists. Our search for such works is supported by expert curators with impressive qualifications and experience in the visual arts space. Our objective is to showcase quality Indian Art, discover hidden talent and provide upcoming Indian artists with a global platform.

Will Artspread be a medium via which the taboo about intimate wear will be dispelled?

ArtSpread will certainly ignite passion and desire. And those are good enough reasons for women to step out and experiment and express their latent desires !

Some of the stunning sculptures of Khajuraho portray women who are voluptuous engaged in various acts of beautifying themselves or engaged in intimacy are symbols of fertility and even considered auspicious---would you say Artspread will encourage women to be more open about their bodies, sexuality?

Today's Indian women are independent and free-thinking,besides being more financially secure than ever before.Artspread. promotes rare talent and beauty; this should resonate very widely and encourage bolder moves !!

Similarly, the frescoes in Ajanta Caves also depict images of beautiful women and men in the throes of passion, heaving bosoms et al. This shows how tolerant Indian society was....do you think the same liberal attitude exists even today?

By speaking more openly and by celebrating a holy union and encouraging experimentation , we will do our bit to move  the conversation to the beautiful and not the crass flesh show that has become more prevalent the world over. 

 Scientific research reveals that a human child may not be able to survive beyond a few weeks of birth if deprived of intimacy or touch of another human body, Even if our essential survival needs are met, an unhealthy social life devoid of feelings of love, intimacy can lead to many disorders  in the emotional well-being of an individual. Intimacy and love are basic human instincts and  come with their fair share of loss, heartbreak, and betrayal. Will Artspread seek to address this at IIFW?

IIFW has made a bold move to celebrate the sensual and beautiful .ArtSpread.com will support this effort by bringing that chutzpah through the artworks on display.