Innovative Strategist---- Snehal Mantri

Innovative  Strategist---- Snehal Mantri

Snehal Mantri,( director—marketing),plays a pivotal role in defining and executing several growth-driven strategies, which were instrumental in elevating the brand to a position of industry leadership. Since the inception of Mantri Developers in 1999, Snehal is also deeply involved in the conception, planning and development of new projects. including the prestigious Mantri Square - the largest mall in India spread over 1.7 million sq. ft . Snehal was honored with the “Female Real Estate Professional” at the Realty plus Excellence Awards 2011, Best Marketing Professional of the Year Award at the CMO Asia Council held in Singapore in July 2011 and Women of Gold Award :

The company’s focus has been mainly in the south….are there plans to diversify to other parts? 

South would remain our primary focus; however we have expansion plans in Pune too.  The aim is to scale up our operations ten-fold in the next five years. The group has identified explosive growth areas in the field of real estate development encompassing residential verticals as a key growth area, where it is present in medium and luxury segments and ultra luxury segments. Other sunrise area’s where growth is expected are: hospitality segment,integrated townships, commercial(office and retail),IT SEZs and education.

Tell us about your luxury home project..Mantri Espana

 Espana is an ultra luxurious project reminiscent of Spanish colonial architecture unifying the Mediterranean style with modern design-patterned arches, tiled courtyards, red roof and terraces along with expansive windows and open spaces The project comprises of three, four- and five-bedroom apartments of in the range of 2,635-10,245 sq ft, located at Sarjapur Road, one of the fastest growing residential areas in Bangalore.

What are the exclusive highlights of this project?

There are 5 swimming pools, including an indoor heated pool, a grand atrium with a lounge area for each tower, jogging/walking trail, outdoor exercise area with equipment,a 9-hole mini golf course, ATM booths.The project includes telemedicine unit which is equipped with emergency medicines, detention facilities, nurses and paramedical staff and 24x7 facilities for consultations through vid­eo-conferencing. Residents of will also get personal care from Apollo Hospital.It is the first project in India to introduce ‘serviced homes’ with home concierge. The services include health care, beauty salon, maintenance professionals, domestic help, school pick-up and drop, banking facility and lunch carrier service, among other things.

What inspired the concept of Augmented Reality? How effective has it been?

 With an increased penetration of smart devices in India, we wanted to use a innovative marketing strategy like AR to connect directly with our target group and offer them a digitally engaging experience. ‘Augmented Reality’, gives a 3-D tour of real estate properties for a closer experience and provides a panoramic view of the interiors along with a virtual walk through of the property. The whole idea behind launching this application was to help the customers get a 3 dimensional view of the project, thereby helping them in making a decision in buying their dream homes. This approach has been very effective as customers feel confident and satisfied while making decisions of investing in properties.

 The Digital Interactive Mannequin—it is an unique concept but is it better than one-on-one interaction?

 The digital interactive mannequin conceptualized by Mantri Developers interacts with the customers and educates them about the company and its upcoming projects with just at a click of a button. This has successfully managed to attract a lot of eyeballs and create a buzz as customers can have their queries answered as and when required by them. In terms of technology innovations, we have introduced Smart Homes in collaboration with CISCO, which offers wide range of controls for every gadget or appliance in the house. 

Spacethetics—very innovative, how successful has it been?

Spacethetics is a single window home decor consultation store launched to assist the residents in designing the interiors of their home with consultation of reputed interior designers. This specialized store offers a complete solution for the entire interiors requirement and  has been very successful as our customers do not have to go hunting for different things. Spacethectics offers wide range of products so that the interiors and décor are personalized as per customer’s requirements and specifications. Spacethectics sources the material from India, Italy, Europe and China.