Hearty congratulations to Aditya, my nephew on winning the Young Shark Award. This was not the first and most certainly will not be the last.......
Aditya Hariharan
The winner of the Kinsale Shark Awards ‘Young Sharks’ competition for under 26 year olds creatives has been announced.
24-year-old Aditya Hariharan, a Copywriter from Memac Ogilvy in Dubai won with his entry, ‘Perspective’ giving an altogether upside-down take on the Sharks!
Speaking about the idea behind the work, Aditya said:” Being a copywriter, I wanted to keep the ad visually simple. I doodled around with different shapes and stumbled upon the shark fin/speech bubble layout, that I thought was quite interesting. After exhausting all shark-related puns, I decided to keep the headline simple too, so I put everything together, crossed my fingers, and hit submit!”
The entries were judged by Mike Mesbur, ECD Ogilvy Ireland. Commenting on the work, Mike said: "The top three submissions all showed fresh thinking combined with a clarity of execution that really nailed a great communications idea. While there wasn't much to separate them, I chose my winner because it dared to show us a conceptual twist that was right under our noses all along: an upside-down shark fin can look just like a speech bubble.”
As well as UAE, Ireland and Portugal, Young Shark entries came in from the UK, USA, Sri Lanka, Brazil, Switzerland, Singapore, Czech, Estonia, Israel, Canada, Australia, Dominican Republic and Hungary!
Winning Entry
'Perspective'
In a zombie apocalypse, these brands have your back
Brands will capitalize on anything, even the zombie apocalypse.
Big companies like Apple and Google are always trying to innovate and shift their company's direction toward the future. So, when the zombie apocalypseinevitably comes, these brands are going to have to change their strategy significantly.
Josh Namdar and Aditya Hariharan, both Miami Ad School students, tried to imagine what it would be like if large companies were still around during the zombie apocalypse and how their services would change.
Brands will capitalize on anything, even the zombie apocalypse.
Big companies like Apple and Google are always trying to innovate and shift their company's direction toward the future. So, when the zombie apocalypseinevitably comes, these brands are going to have to change their strategy significantly.
Josh Namdar and Aditya Hariharan, both Miami Ad School students, tried to imagine what it would be like if large companies were still around during the zombie apocalypse and how their services would change.
