Sunday, April 9, 2017

World Health Day

Let's Talk About Depression

World Health Day

Let’s Talk About Depression.
Just  before 24-year-old Arjun Bhardwaj took that fatal plunge from the 19th storey of a posh 5-star hotel in Mumbai, he posted a video tutorial on how to commit suicide. Ironically, the 3rd year B.Sc student ended his life a few days prior to World Health Day ( April 7) which is focusing on mental health. Initial reports reveal he was addicted to online gambling and drugs as a result of which his studies were suffering. Friends claim they rescued him twice from similar situations and state that he was depressed. The video itself shows a haggard, anxious,jittery youth. What kind of depression was he going through?

 
                                            Arjun Bhardwaj shortly before he plunged to his death

In India, about 56 million people suffer from depression which is about 4.5 per cent  of the population and another 38 million  suffer from other anxiety related disorders. 
According to the latest WHO report published recently, about 7.5 per cent of Indians suffer from depression related mental illness that require expert intervention.

“Everyone experiences feelings of depression at one time or another and  each person’s experience of depression is different as there are a wide variety of symptoms. Many people feel down occasionally, or go through bad patches, but have areas in their lives that make them feel good. For some people though, life is more of a struggle: they feel bad about themselves and their lives in most ways. At times they feel complete despair. If you feel like this, then you may be depressed.”

The 7 Types of Anxiety and Depression

Type 1: Pure Anxiety
Pure anxiety results from too much of activity in the basal ganglia( a group of nuclei located at the base of the brain) and low levels of neurotransmitter GABA(which  contributes to motor control, vision, and also regulates anxiety).. Common symptoms of pure anxiety include nervousness or anxiety, panic attacks, self-doubt, excessive fear and anticipating the worst. They also suffer from the physical symptoms such as muscle tension, headaches, hand tremors, heart pounding, nausea, dizziness, nail biting, headaches, abdominal pain and shortness of breath. Their symptoms may be a consistently disruptive problem or may come in unpredictable waves. 
Type 2: Pure Depression
Pure depression often results from excessive activity in the emotional center of your brain known as the limbic system. Such people  usually have low dopamine secretions. This type of anxiety and depression is associated with primary depressive symptoms that range from chronic mild sadness or negativity to crippling major depression ,where it is  difficult to even get out of bed.
Such people  also demonstrate a loss of interest in things that are usually pleasurable,  often feel isolation or loneliness, sleep or appetite changes, low energy, low self-esteem, and even suicidal thoughts.

Type 3: Mixed Anxiety Depressive Disorder (MADD)
It is not uncommon for someone with an anxiety disorder to also suffer from depression or vice versa. Nearly one half of those diagnosed with depression are also diagnosed with an anxiety disorder. Recognition of mixed anxiety-depressive disorder as a mental health disorder is relatively new. However, the combination of depression and  anxiety disorder has been long recognized as commonly afflicting many people.
In this combination of both pure anxiety and pure depression, while both symptom clusters are present on a regular basis, one type may predominate at any point in time. Mixed anxiety and depression is very common. 

Type 4: Over focused Anxiety and Depression
With this type, we tend to see features of anxiety and depression, plus a tendency to get stuck on anxious or depressing thoughts or negative behaviors. Common symptoms include any of the following: 
·  Excessive worrying
·  Being argumentative
·  Tendency for addictive behavior
·  Holding  grudges against persons
·  Wanting to have things done in certain way and getting  upset  otherwise. 
·  Dislike changes and  hold on to own opinion. 
Typically, over focused anxiety and depression is caused by too much activity in the anterior cingulate gyrus( a major part of the limbic system which controls emotion and behaviour) and lower serotonin levels. 

Type 5: Temporal Lobe Anxiety and Depression
The temporal lobes are very impor­tant for memory, moods, and emotions:problems in this part of the brain can cause people to have mood instability, irritability, mem­ory problems.  
Patients can experience any of the following symptoms
·  Misinterpretation of comments as always negative 
·  State of confusion
·  Changes in visual or auditory functions.
·  Frequent periods of déjà vu
·  Mild paranoia
·  May have a history of head injury
·  Forgetfulness or memory problems


Type 6: Cyclic Anxiety and Depression
A person with cyclical anxiety and depression disorder has no control over symptoms. This type is commonly manifested as bipolar disorder, cyclothymia (mild mood swings), seasonal mood changes, and severe PMS especially among the teenagers because they are episodic and unpredictable. Continued stress can also trigger a cyclic anxiety depression reaction. Cyclic anxiety and depression is a spectrum disor­der, meaning it may be a mild form, a very severe form, or anything in between.



Type 7: Unfocused Anxiety and Depression
Commonly  this is because of reduced blood supply to the frontal lobe resulting in decreased activity in the brain, especially in the prefrontal cortex – the part of the brain that helps with attention, forethoughts, impulse control, organiza­tion, motivation, and planning. People with unfocused anxiety and depression suffer from low energy levels, being inattentive, bored and impulsive and make poor decisions. The causes of the lower activity in the brain may be the result of an injury, toxic exposure, infec­tion, drug induced or an underlying medi­cal illness.

Dr.Manoj Kutteri ( Doctorate in Health Sciences from the United States) is director Atmantan Wellness and believes the goal of mind-body techniques is to get the body and mind to relax and to reduce the levels of stress hormones in the body, so that your immune system is better able to fight the illness. 

Saturday, April 8, 2017

IIFW

Style is  Attitude, Charisma & Elegance


The snowball effect is visible and growing larger as the clock ticks to a countdown to India’s first ever intimate fashion week .Designers, stylists,big brands, e-commerce ventures,the media and even an NGO band together to #BOO THE TABOO!
Renowned fashion project consultant  Ramez Basmaji has been roped in to facilitate international buying, collaborations & trade exchange for Indian Designers & simultaneously bring international designers to India.
Lebanon-born Ramez has been working as a fashion expert and style consultant for 24 years specializing  in promoting the works of hair stylists, fashion designers, and makeup artists in European and Middle Eastern countries. His stores are located in Kuwait, Lebanon, Qatar, KS and the United Arab Emirates. Ramez has worked in collaboration with famous Lebanese and Arab fashion designers and his fashion blogs are followed by fashion enthusiasts across the globe.

Nidhi Munim  is credited with the vision that is the cornerstone of the brands image. It is this vision that has created some of the most iconic images for which the brand has received the industry's highest honors including the Kingfisher SuperModels ,Kingfisher Calender , FBB Femina Miss India and Karan Johar's Lakme School of Style.The brand has been worn by celebrities Deepika Padukone , Ileana D Cruz , Sunny Leone , Esha Gupta , Nargis Fakhri , Sara Loren and Evelyn Sharma to name a few.Nidhi's swim and resortwear is also being styled in the most iconic bollywood movies.

The successful global expansion may be attributed in part to Nidhi's lead role in overseeing the development of the domestic and international licensing and export businesses. Under her keen supervision, the brand is distributed in over 10 countries.
Meenaxi Dixit, the global ambassador for World Indegenous Fashion Week , will be the show- stoppet for Mona Shroff’s  2017 collection to be showcased on the opening day of India Intimate Fashion Week. She has acted in Hindi  films ( P se PM Tak,Lupt,Laal Rang) as well as in Tamil, Telugu, Kannnada and Malayalam films.Meenaxi was also  part of international musical called "Dreamgirls of Bollywood" performed in Skycity theatre in Auckland, Hamilton, Wellington etc



Sandip Batra:  A versatile grade singer in the  Song and Drama Division, Ministry of I&B, Sandeep is proficient in various styles of singing-- Ghazals, Semi- Classical, Pop and Bollywood. Sandip will be performing at The Leela on the opening day of India Intimate Fashion Week.
A software engineer from Delhi University, he trained in Hindustant Classical under Pt. Baldev Raj Verma. He enthralled the music lovers when he stepped on the stage to sing at the tender age of six and has won various National level competitions. He emerged on the music scene with his hit debut album “Kaarri Kajrarei”, his next album "Deepawali Aaye Re", and “Yaariyan”, was  appreciated.
Sandeep recently made his debut as a music director with the movie “Ek tha Hero” by composing a promotional song for the movie sung by Divya Kumar and himself.  His upcoming projects include Arbaaz Khan starrer Coming Back.
Sandeep is the only singer in the world with a very unique  Laser Act  of his own.In 2009, he conceptualized and designed a spectacular act called the Musical Laser Performance, which is the only act of its kind in the world.

Woman’s Era is the official Fashion Magazine for IIFW. Delhi Press was established in 1938 with the launch of the magazine, Caravan. The media company has, since then, added 32 magazines in different languages-ALIVE, Griha Shobha, Mukta, Suman Saurabh are part of the stable which prints 4 million magazine copies each month.
Fashion Lady will be the official Fashion Blogging Partner .FashionLady is one of the leading Fashion Blogs in India. It covers latest fashion trends, brand news, Bollywood fashion, seasonal trends, Lifestyle, beauty and much more. 

And it’s not just about glitz and glamour, among the key partners is OXXY,India’s largest healthcare network which recently launched it’s  Girl Child Development Program where every girl born on OXXY network will get Rs.11,000 in FD.  The main aim is to provide affordable and transparent healthcare for all..      OXXY has screened more than 20 million people so far with a valuation of over US $2.7 billion  and has conducted more than 2000 free health camps across the
country in past 2 years
Mumbai to host first ever India Intimate Fashion Week
Breaking the Stereotype is the Buzzword

What was a germ of an idea has snowballed into becoming one of the most talked about glamour fashion & lifestyle extravaganza. India Intimate Fashion Week will bring together national and global  followers and manufacturers- the finest in intimate wear,e-commerce,stylists and experts at a 2-day show to be hosted at The Leela, Mumbai ( March 18-19).

Niraj Jawanjal, founder & chief ideator ( India Intimate Fashion Week) talks about  his vision and hopes .


“Dare to think bold. The journey began way back in 2010 when we entered the media business with our fashion magazine L’Affaire India in Pune. From a newcomer to the market leader that’s how L’Affaire India created a rich clientele, amazing content and an extremely good PR. We diversified into the production business, which  was a turning point in my career”.
A Mechanical Engineer, an MBA & Professor, Niraj has shot more than 400 commercial projects covering almost every category of business. “The idea of IIFW was born  from the experiences we had during this enriching travel of shooting for intimate wear clientele. We have realized that the talent supply in both designing  and  modeling is extremely poor and is rather dominated by international models. And that’s how, after spending months of preparation we came up with the promising concept of India Intimate Fashion Week.”

The journey till here wasn’t easy at all he says.  “When we shared the IIFW concept in the market, people laughed at us. Many said the subject was taboo in India  and we would face criticism. Education in terms of intimate wear and lingerie is very less. There is no single institute in India which offers any graduaiton or post-graduation course in lingerie or intimate wear design..My  team members, though, backed me all the way “.


"The industry is still in its nascent stage in India , in fact, it's a taboo here. People don't like to talk about it. Our major aim is to increase the development of the sector and encourage people to consider this as a serious career option. Intimate wear is a huge sector, rather world's largest sector, deeply rooted in every person's life across the globe,yet it is unexplored   in India though we are now  opening up to all kinds of evolutions, revolutions, entrepreneurships and experiments in fashion,"

He is hopeful that this will not just be a fashion show but  an intellectual property with high commercial value for intimate fashion business in India in which designers ( Indian& international ), Brands, E-Commerce  can showcase their designs and  simultaneously boost the new talent pool for the future. Niraj hopes to boo the taboo which he says is a major hurdle. We decided to speak about this through right messages , catchy and hard-hitting campaigns like #BooTheTaboo& #TheRightCup.

Much more lined up, on 18-19th of March ---gear up to goggle at India’s finest Intimate Fashion designers & brands,  new face of Indian talent in this field, which was never discovered before.


India Intimate Fashion Week

Mona Shroff:Looking Good Underneath is Important Too !

Hong Kong-based  designer Mona Shroff launched her jewellery brand in 2011.With 18 years of experience as a designer creating in-house labels for Selfridges ( London), Gallerie Lafayette ( Paris) and 28  department stores across the UAE, her aim is to enhance every woman’s inherent beauty by designing and creating accessories that are stylish, trendy and affordable.

Mona Shroff, who will open India’s most awaited fashion and glamour extravaganza ,IIFW,shares her thoughts in an exclusive interview:


What prompted you to associate with IIFW?
What prompted my participation is the subject of  Lingerie . It is a unique ,edgy and TABOO topic for a fashion show . But on the other hand it is a multi million dollar industry where customers spend lavishly and don’t  talk about it. It is time that India has a fashion show and brings awareness to the mass market of the different kinds of styling ,designing and creativity of lingerie brands .

In a hush hush society which is still reticent about intimate wear, how do you propose to boo the taboo?
The only way to “ BOO”  is to have fashion shows which become topics of conversation, boldness , sexiness  and that will help ease out the shyness of this subject.Every woman wants to look sexy and beautiful. We can  match accessories  with lingerie and make it more stylish , glamorous and elegant even though it is behind closed doors. As what is worn in the bedroom is also a major part of a girl's personal life. 


Your showing at the Gionee Fashion Week in 2015 was appreciated very much --could you tell us what your 2017 line will be about?

Thank you for your appreciation. My pieces for 2017 will be based on trendy but sexy look again as it is the subject of the show. All my pieces are handmade with semi precious stones specially for the show . My pieces are made in Philippines for this event.

How does the intimate wear in India compare with its counterparts in the West?  What are the areas we need to work on?
India cannot be compared with the West at all  as India is far far behind in this category and will take years to even reach even 10 per cent of the the West.  Women don't give much importance to feeling and looking good underneath. Girls can't discuss this even with their mothers or get guidance if required. What everyone appreciates is the external looks and the clothing which is sooo wrong . 


 What are your views about the resort/swimwear  fashion sector since you have participated in many shows?
 Resort wear is the most trendy, colourful and creative fashion as ‘Less is More’ in that category ! One can mix and match to make the outfit look trendy , comfortable  and sexy. 

While accessorizing for beachwear, "less was more", what will be the key word, trends and challenges while doing the IIFW?
My mantra is - LESS IS MORE ! DIFFERENT IS ME ! That is why my pieces are always very different, colourful, edgy and create a statement when worn. It fills the missing glam to the outfit and completes the look , with an effortless work.


Tell us a liitle about how you started off designing jewellery.
I am a Textile Designer , and passed in scholorship from Sophia College Mumbai. I worked as a designer at Garden Silk for a few years until I came to Hongkong and started designing for Selfridges ( London ) , Gallerie LaFayette ( Paris ) , and 28 Department stores for 18 years until I launched my label in 2011. in 2012, I did Lakme fashion show, and was the accessory partner for Miss India pageant , followed by many shows all over India and internationally. In 2016 , celebrities wore my pieces  at the Oscar Red Carpet and at The Grammys  2017. I have Hollywood and Bollywood celebrites and actresses wearing my pieces.

Do you feel that IIFW will be the harbinger of  wider exposure of Indian intimate wear on the global stage?
IIFW is breaking all barriers and someone has to take the initiative, break this hypocrisy and step forward . I am happy that IIFW is taking this bold step , and that is why I am supportive of their fashion show. 


How does the intimate wear in India compare with its counterparts in the West?  What are the areas we need to work on?
India cannot be compared with the West at all  as India is far far behind in this category and will take years to even reach even 10 per cent of the the West.  Women don't give much importance to feeling and looking good underneath. Girls can't discuss this even with their mothers or get guidance if required. What everyone appreciates is the external looks and the clothing which is sooo wrong . 

What are your views about the resort/swimwear  fashion sector since you have participated in many shows?
 Resort wear is the most trendy, colourful and creative fashion as ‘Less is More’ in that category ! One can mix and match to make the outfit look trendy , comfortable  and sexy. 

While accessorizing for beachwear, "less was more", what will be the key word, trends and challenges while doing the IIFW?
My mantra is - LESS IS MORE ! DIFFERENT IS ME ! That is why my pieces are always very different, colourful, edgy and create a statement when worn. It fills the missing glam to the outfit and completes the look , with an effortless work.


Tell us a liitle about how you started off designing jewellery.
I am a Textile Designer , and passed in scholorship from Sophia College Mumbai. I worked as a designer at Garden Silk for a few years until I came to Hongkong and started designing for Selfridges ( London ) , Gallerie LaFayette ( Paris ) , and 28 Department stores for 18 years until I launched my label in 2011. in 2012, I did Lakme fashion show, and was the accessory partner for Miss India pageant , followed by many shows all over India and internationally. In 2016 , celebrities wore my pieces  at the Oscar Red Carpet and at The Grammys  2017. I have Hollywood and Bollywood celebrites and actresses wearing my pieces.

Do you feel that IIFW will be the harbinger of  wider exposure of Indian intimate wear on the global stage?
IIFW is breaking all barriers and someone has to take the initiative, break this hypocrisy and step forward . I am happy that IIFW is taking this bold step , and that is why I am supportive of their fashion show. 


First India Intimate Fashion Week

India Intimate Fashion Week


A Sizzling Summer Ahead




Hold your breath and brace yourself for a sizzling,sexy and tantalizing summer!
India’s first fashion week, India Intimate Fashion Week( IIFW), dedicated to showcasing wispy lingerie and  exquisite intimate wear is set to take place from 18th to 19th March at Hotel The Leela in Mumbai.

The 1st edition of IIFW conceptualised to bring together the Indian intimate apparel industry is set to emerge as the largest platform for intimate fashion. The landmark event will bring together leading premium Indian and international Lingerie Brands, Lingerie Designers, Lingerie E-Commerce, Lingerie Stylists and Experts, Next-Gen Lingerie Talents, Intimate Wear Bloggers, Sponsors and numerous unique visitors from diverse fields under one roof.


Niraj Jawanjal, (founder& director IIFW), said “The intimate wear industry is amongst the largest industry’s across the world and has grown tremendously in last few years. However, in India, we still consider talking about lingerie and intimate wears as ‘Taboo”. While we are bringing  a revolution  in the field of fashion through IIFW, we would urge people to be open about their choices in this segment and ‘#BooTheTaboo’ in India.”

Talking about the opportunity for the Indian intimate  wear industry with a global perspective  , he further added “India is undoubtedly amongst the largest potential intimate apparel markets in the world but we still do not have any worthwhile fashion platform that promotes, showcases intimate wear and its related talent. The concept of  IIFWis to provide  a powerful and decisive platform to connect all potential stakeholders - brands, customers, designers etc. in one place.”, Niraj added.

Amit Pandey, (media head& associate partner, IIFW) said, “With IIFW we intend bring alive the most elegant yet unexplored segment of fashion in India. IIFW has already attracted  interest from industry stalwarts and we look forward to some great participation from the industry this year.”

The 1st edition of India Intimate Fashion Week will be opened by internationally acclaimed designer Mona Shroff  and ace designers like Nidhi Munim, Karishma Jumani, Keith Jackson will enhance the glitz and glamour.

India Intimate Fashion Week will capture and showcase all segments of the category including lingerie, loungewear, sleepwear, legwear, lingerie accessories, and more for both men and women..





The Indian intimate apparel industry is on the threshold of  creating a significant niche  Under the 'Make in India' programme, the country has  endless opportunities to become the next big manufacturer of lingerie in the world. We have a growing fashion-conscious consumer market who are looking for top quality products from well-established global brands. An abundant supply of  raw material and a huge inexpensive workforce can provide cost-effective solutions to lingerie manufacture.
 The $11.2 billion intimate apparel market is holding its own in the world of fashion. For long India has  been a global player in the  textile and apparel sector, but in the intimate wear segment it  is yet to make in-roads in world trade.The intimate apparel category includes a wide range of clothing items, varying from lingerie, underwear, loungewear and nightwear to shape-wear, swimwear, socks and stockings and more.

China is the largest supplier of intimate clothing worldwide, with a 44 per cent share of the global market..

In the late 90s , 90 per cent of innerwear was made from 100 per cent cotton  woven non-stretch, with a0 per cent allocated to cotton knit fabric. By the early 2000s, cotton knits, polyester or cotton mix fabrics were increasingly used. However, in later years, cotton was blended with spandex for shaped garments while the introduction of Lycra changed the scenario dramatically by way of stretch quality. The perfect fit it offered was highly appreciated and this led to further innovation .


Adding to the list of innovative revolutionary fibres that have user-friendly properties were the likes of DuPont Sorona, Lenzing Modal, Lycra, Inviya, Freshsil, Birla Cellulose and Creora. Local brands and manufacturers preferred to focus on basic fabric rather than innovative products, but competition, entry of international brands and consumer expectations pushed these manufacturers into innovative styles, cuts and fabrics.


Key  Partner Highlights

Moreover, apart from ramp walk and fashion shows, IIFW will also witness in-depth analysis of Indian Intimate apparel industry from experts from Fibre2Fashion,(official knowledge & trade partne IIFW). Internationally recognised fashion and beauty expert Ramez Basmaji will share some great fashion insights as an official fashion consultant.


While the best models in the business will be setting the ramp on fire at IIFW, they will be styled by IIFW’s style partner ‘Makeup Revolution London’ and promoted by leading fashion and lifestyle network ‘ROPOSO’,A&B Digital Marketing --official Digital partner and Woman’s Era will be the magazine partner. Online e-commerce ‘Ekatrra’ is the  online fashion partner and
India’s leading online Art Gallery Artspread.com, will showcase the finest of the intimate arts from some of the best artists .
OXXY, India’s largest healthcare network which recently launched its Girl Child Development Program where every girl born on OXXY Network will get Rs. 11,000 FD has associated as the official healthcare partner for IIFW .